Segmenting the Second Hand Book Sectors Core Customer’s Using Demographic, Psychographic and Benefits

By Annabel Lloyd-Jones and Paul Beynon-Davies.

Published by The International Journal of the Book

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper shows how, in order to maintain and enhance existing customer relationships to sustain competitive advantage, booksellers require an understanding of their core demographic, psychographic and benefit customer segmentation.

Keywords: Secondhand Book Trade, SMEs and eBusiness, eBusiness, eMarketing, eTourism

The International Journal of the Book, Volume 4, Issue 1, pp.131-138. Article: Print (Spiral Bound). Article: Electronic (PDF File; 760.554KB).

Annabel Lloyd-Jones

Currently involved in the Opportunity Wales project. Undertaking research into eCommerce developments that impact on Welsh SMEs; supporting delivery of eCommerce services by Local Delivery Partners to businesses.

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