Segmenting the Second Hand Book Sectors Core Customer’s Using Demographic, Psychographic and Benefits
This paper shows how, in order to maintain and enhance existing customer relationships to sustain competitive advantage, booksellers require an understanding of their core demographic, psychographic and benefit customer segmentation.
||Secondhand Book Trade, SMEs and eBusiness, eBusiness, eMarketing, eTourism
The International Journal of the Book, Volume 4, Issue 1, pp.131-138.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 760.554KB).
Currently involved in the Opportunity Wales project. Undertaking research into eCommerce developments that impact on Welsh SMEs; supporting delivery of eCommerce services by Local Delivery Partners to businesses.
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