Forming Online Innovative Communities in the Book Publishing World: An Exploration

By Nina D. Ziv.

Published by The International Journal of the Book

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Article: Print $US10.00
Article: Electronic $US5.00

Communities have always existed in the book publishing world. Some well known physically-based book publishing communities include book clubs formed by readers with common interests and the tight knit communities of book publishers whcih exist in large cities such as New York. This paper explores the notion that technological innovations have been the catalysts for the development of new online kinds of communities in the book publishing world. Such online communities use the World Wide Web as well as the mobile platform as enablers.
Examples of these communities include online literary salons such as Salon.com; travel forums such as Fodor’s online Travel Talk Forum, which is an outgrowth of the publisher’s travel books; and www.eHarlequin.com, a new website which provides subscribers with content from Harlequin books on their mobile phones and encourages participants to chat and contribute ideas. For publishers and managers in book publishing firms, online book discussion groups are an important innovation which needs further examination. Overall, online book communities can have a transformative effect on the book publishing industry.

Keywords: Online Book Communities, Innovation, Book Club, Fodor’s, eHarlequin.com, Salon.com

The International Journal of the Book, Volume 4, Issue 4, pp.169-176. Article: Print (Spiral Bound). Article: Electronic (PDF File; 819.790KB).

Prof. Nina D. Ziv

Professor, Department of Management, Polytechnic University, USA

Nina Ziv is a professor in the Department of Management of Polytechnic University in New York City. For the past 9 years, she has led the strategic initiative in the Department on the impact of technological innovations on the media industry and has conducted extensive research on the newspaper, book publishing, and motion picture industries.

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