Embracing Uncertainty: Using Scenarios to Create Strategy for Alternative Book Publishing Futures
This paper looks at the different futures which book publishers are confronting and suggests how we might build frameworks using scenarios which will serve us well in making strategic choices today about tomorrow’s alternative futures.
International Journal of the Book, Volume 1.
Article: Print (Spiral Bound), ISSN: 1447-9516,
Article: Electronic (PDF File; 132.549KB), ISSN: 1447-9567,
Oliver Freeman is a career publisher who is also acknowledged as an innovative thinker and strategist with a special interest in scenario planning. He has done more for the uptake of scenario planning in Australia than any other practitioner by guiding well over 300 people and many organisations through the scenario planning programs, initiated by Global Business Network in the United States for whom he acts as agent in Australia.
His publishing career started with McGraw Hill in the UK and he has held various positions in all aspects of publishing with Granda, Oyez and Longman until going out on his own in the mid-eighties. He knows what a royalty is as a recipient too and was the author of Cheap Eats in Sydney for most of the 'eighties.
Oliver was co-founder of eBooks.com with Stephen Cole in 1998; the company he notes is one of the few 'dot com' survivors of the tech wreck of 2000. In 2001 he sold his Prospect Media publishing business through which he had developed over forty periodical publications, numerous reports and special monographs, to Reed Elsevier. He founded a new list, Richmond, in 2001 which is publishing fiction, non-fiction and business titles.
Also in 2001, he set up a new 'futures' business (the Neville Freeman Agency) with Richard Neville which is seeking to promote innovation in business and organisations so they might better adapt to the changing world in which we live.
Oliver has a BA in Politics, Philosophy and Economics and an MA from the University of Oxford, and an MA from the University of Essex in the Sociology of Literature
He is past chairman of Publish Australia, the Copyright Agency Limited (CAL) and the current chairman of UNSW Press. He is a past Vice President of the Australian Publishers Association and a director of the Centre for Copyright Studies. He is also a director of VISCOPY Ltd - the visual arts collecting society.
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