The Customization and Personalization for Library Portal

By Shahriar Movafaghi, Tom Chan, Hassan Pournaghshband and J. Stephanie Collins.

Published by The International Journal of the Book

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Various definitions exist for the term customization and the term personalization in e-commerce. For our purposes, customization occurs when the user has the ability to change the user interface they are viewing using mechanisms that are already built into the system. One example is MyLibray, where the user can change the layout of many different pages.
Personalization occurs when the system modifies the user interface pages on its own without direct input from the user. This can only occur when the system knows information about the user. The system can then personalize based on information it has obtained. One way the system obtains information is when it stores the user data that is entered while signing up for service and the user enters personal information such as birth date, address, favorite color, and favorite types of books. The system can then personalize based upon the information that was entered by the user. It can place products or other information that is close to the items the user has listed as “favorite” and can also do such things as send the user a happy birthday message. Another way the system can personalize is that it can grant user privileges based on other information the system already has regarding the user. For example, once logged into a library website, the system will know that particular user’s account, and can personalize the site and grant the user different services based upon the privileges already granted to that user. A third way the system can personalize is based upon information that the system records about a user’s habits. A library website can record searches and check outs, then the system will be able to make book or material recommendations based upon those searches. In addition, a library website can record pages visited as well as user habits to further personalize the experience.
We will examine customization and personalization issues related to libraries as well as other issue related to portals such as single point of entry to portal, and authorization and authentication, particularly in a university setting.

Keywords: Customization, Personalization, Portal

The International Journal of the Book, Volume 5, Issue 3, pp.7-14. Article: Print (Spiral Bound). Article: Electronic (PDF File; 623.400KB).

Dr. Shahriar Movafaghi

Associate Professor, Information Technology, School of Business, Southern New Hampshire University, Manchester, NH, USA

Dr. Tom Chan

Associate Professor, Information Technology, School of Business, Southern New Hampshire University, Manchester, NH, USA

Dr. Hassan Pournaghshband

Professor, School of Computing and Software Engineering, Southern Polytechnic State University, Marietta, GA, USA

Dr. J. Stephanie Collins

Professor of Information Technology, School of Business, Southern New Hampshire University, Manchester, NH, USA


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