There is a growing financial motivation for entering the blogosphere. Research into the motivations of bloggers has previously focused on intangible rewards such as influencing public opinion, sharing information with friends and family, and exercising creative skills. However, many bloggers now admit that one of their reasons for writing a blog is the hope that it will generate income. While most expect such income to come from sales of advertising around their blogs, a growing number of bloggers are seeking income, and fame, through the paper publication of their entire blog. Blogs which have been successfully published as books include Belle de Jour: Intimate Adventures of a London Call Girl; Tom Reynolds’ Blood, Sweat and Tea: Real Life Adventures in an Inner-City Ambulance (taken from his blog ‘Random Acts of Reality’); and The World According to Mimi Smartypants. In spring 2007 press coverage in the UK focused on the £70,000 book deal given to ex-Sunday Times education correspondent Judith O’Reilly for her blog Wife in the North.
This paper investigates the ‘blook’, the name given to such blog-books. Who is publishing them? Who is writing them? How well do they sell? And what happens afterwards – do the authors carry on writing their blogs or do they attempt to become print-only authors – and are publishers interested in a second book?
Lecturer, Department of Communication and Media, The Aberdeen Business School, The Robert Gordon University, Aberdeen, Aberdeenshire, UK
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