Disruptive Innovations in Book Publishing - Threat or Opportunity?

By Bozena Izabela Mierzejewska.

Published by The International Journal of the Book

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

From the perspective of disruptive innovations it discusses the arrival of digital reading devices (like Amazon's Kindle, Sony e-reader etc.) and the challenges they bring to book publishing companies. Empirical data source comes from qualitative expert interviews with European publishers, which indicate that most managers are not seeing risks associated with digital formats by assuming that the market of devices and book readers themselves are not ready for switching to digital formats - like it was the case in the music industry.

Keywords: Disruptive Innovation, e-books, e-book Readers, Publishing Companies

International Journal of the Book, Volume 7, Issue 2, pp.51-60. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.169MB).

Bozena Izabela Mierzejewska

Project Manager and Lecturer, Media and Communications Management Institute, University of St. Gallen, St. Gallen, Switzerland

Dr. Bozena I. Mierzejewska - is a lecturer and project manager at Media and Communications Management Institute of the University of St. Gallen, Switzerland. Her main research interest concentrate digitalisation and convergence in media sectors; disruptive and radical innovations in traditional print-based media, publishing studies: academic journals and book industry.


There are currently no reviews of this product.

Write a Review