In 1979, the Rowohlt Verlag – an important German publishing house – launched a paperback series for young adult readers: rororo panther. The series was meant for readers “between the generations” who were “no longer reading Karl May, but not yet reading Karl Marx”. rororo panther existed for a decade, between 1979 and 1989. Within this period of time, it supplied the hitherto ignored market niche of 16- to 26-year-olds with books for all their reading needs and interests, in particular with custom-made “problem-oriented novels”. This paper investigates the series’ development of the genre of “problem-oriented books” within the context of the 1980s West German book market, while accounting for the particular pedagogical and literary framework that young adult fiction is situated within.
|Keywords:||Paperback Series, Young Adult Fiction, Rowohlt Publishing House, Problem-oriented Books, 1980s|
Research Assistant, Institute for the History of the Book, Johannes Gutenberg-University, Mainz, Germany
There are currently no reviews of this product.Write a Review