Choice between Freedom and Command (Literary autonomy and the mechanics of choice)

By Andrej Blatnik.

Published by The International Journal of the Book

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Choice between the increasing number of published book titles is becoming increasingly difficult. Can the quality of the text itself oppose the effects of media exposure? While Virginia Woolf spoke about ‘one’s own room’ in a completely literal sense and understood it as a liberated territory intended for creative writing, and at the same time emphasised its symbolic dimension as a place of formed identity, the end of the millennium faced authors with new challenges. What art, after its conception, nowadays needs for its survival or existence is in fact a public room – an artist’s presence in the industrial environment of the mass media.

Keywords: Canon, Branding, Media Attention, Literary Awards

International Journal of the Book, Volume 8, Issue 3, pp.51-54. Article: Print (Spiral Bound). Article: Electronic (PDF File; 704.910KB).

Andrej Blatnik

Assistant Prof., Dept. for Library and Information Science and Book Studies, Faculty of Arts, University of Ljubljana, Ljubljana, Slovenia

Andrej Blatnik (1963) holds a PhD in Communication Studies. He teaches creative writing and book studies at the Faculty of Arts in Ljubljana, Slovenia. He has published twelve books in Slovenia, including three books of theory, and twenty abroad, in English, German, Spanish, French, Czech, Slovakian, Hungarian, Macedonian, Turkish, and Croatian. Blatnik’s latest novel is Spremeni Me (Change Me, 2008) and latest collection of short stories Saj Razumeš? (You Do Understand, 2009), published in English by Dalkey Archive Press in 2010. He won some major Slovenian literary awards. A list of his publications, along with some samples, is available at


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