The New Typographic Narratives in Children’s Books in Mexico

By Luz del Carmen Vilchis Esquivel.

Published by The International Journal of the Book

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Mexico has developed an important trend toward the development of alternative visual and textual dedicated to children. Within them stressed by their creativity and importance the narrative through the font worked as image because the letters become part of a wealth of meanings that transcend its sound and visual original, are part of the pages of the books in quality of a metalanguage figure that multiplies its perceptual links. Thus, the letters, in this new narrative, have various functions, from the calligraphically or the reading text continued until the formal that presents the idea merged the configuration of an idea, the symbolic, associated with a meaning arbitrary or the ornamental that uses the characters as part of the context of the page, in a fund of water or in the play relations with the space. In these new options, the complicity between graphic designers and editors is important, both of which allow the possibility of foray into innovative developments that have expanded the options of legibility for children for whom the book becomes a sensitive experience, because it includes feelings and perceptions various. The concepts that are involved in this thought about the children’s books are the representation and interpretation underpinned by the possibility of free exercise of the conditions of construction and deconstruction of the structure of the book.

Keywords: Children, Books, Narrative, Typography

The International Journal of the Book, Volume 9, Issue 2, pp.29-40. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.282MB).

Prof. Luz del Carmen Vilchis Esquivel

Professor, Visual Arts Postgraduate Program, National School of Visual Arts, National Autonomous University of Mexico, National Autonomous University of Mexico, Mexico

Ms. Luz del Carmen Vilchis Esquivel, PhD. Mexican. First graphic designer accepted in the Mexican National System of Researchers. Her education training: Degrees in Graphic Design and Philosophy, Master in Communication and Graphic Design, PhD in Fine Arts at the Universidad Politécnica de Valencia, PhD in Philosophy at the UNAM and PhD Honoris Causa in Education Philosophy by the Ibero-American Council of Education in Uruguay. Professor during 32 years in Postgraduate Program of National School of Visual Arts at UNAM. Pioneer in Mexico using digital resources in arts and design. She has published 12 books about Graphic Design and Visual Arts Theory and Methodology, Non-linear Languages Semiotics, Graphic Design Hermeneutics and Mexican Graphic Design History, 15 contributions in books, 65 papers and 18 didactic manuals. She’s official international tutor from postgraduate programs in the lines of philosophic, semiotic and hermeneutic studies in arts and design; has taught 85 courses, has participated in academic events in several countries and presented 135 conferences in 34 countries. Professional graphic designer, working in Mexico, USA, Canada and Greece in firms like BMG Entertainment, Environmental Law Institute or UNESCO in traditional and digital way with several international awards.

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