A Hybrid Model for Scholarly Publishing in South Africa: The Challenge to Engage with an Open Access Environment within a Global Arena

By Hetta Pieterse.

Published by The International Journal of the Book

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The widening range of sustainable economic publishing models for international university presses brings new complexities. As an African university press intent on forging internal and external partnerships, Unisa Press (University of South Africa) needs to engage with its parent institution’s open access policy as well as with international industry trends. Multiple economic publishing models within a single publishing house seem to hold the key, alongside traditional publishing processes and existing partnerships on books and journals. Major e-publishing and hosting initiatives within the academic publishing industry are mapped, to chart the way forward for this university press within Africa. Based on a broad product analysis of Unisa Press books, a set of e-publishing models and partnerships will be explored, and various funding sources are considered.

Keywords: Sustainable Economic Models, E-Books Publishing, E-Books Vendors, University Press, Open Access Publishing Models, Hybrid Publishing Models, Strategic Partnerships, Subject-Specialist Publishing Partners, Institutional Repositories, Marketing Strategies, Audience Participation, Author Participation

The International Journal of the Book, Volume 9, Issue 4, pp.1-16. Article: Print (Spiral Bound). Article: Electronic (PDF File; 815.471KB).

Ms. Hetta Pieterse

Marketing and Sales Manager, Unisa Press, University of South Africa, Pretoria, South Africa

As Marketing and Sales Manager for Unisa Press, South Africa, Hetta Pieterse is also responsible for electronic publishing. Unisa Press publishes scholarly works in range of subject disciplines. Apart from its books, it publishes more than 42 journals. The Press has a significant publishing partnership with Taylor & Francis on 22 of its journals. Hetta is actively involved in commissioning editing, securing electronic and other copublishing partnerships and distribution deals. Research interests include sustainable publishing models, open access models, e-books (formats, readers, hosting vendors), content management systems, institutional repositories, digital collections, web management and online marketing. Hetta is a fine artist, specialising in printmaking (etchings, monotypes).

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