Highlighting the Merits of “Indian” Publishing and Literature at International Book Fairs and Festivals

By Christine Evain and Simon Carolan.

Published by The International Journal of the Book

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The landscape of book fairs is changing: as new events are appearing, especially in emergent economies, the world's greatest book fairs are revising the way they organize themselves and are giving space to the new players in the industry, including technological enterprises. Book events are becoming less “literary” and more “technological.” In India, however, many book events revolve around the literary scene and endeavor to highlight the merits of “Indian” literature—a concept which, in itself, is hard to define. A number of questions arise: What is the importance of India in the international book world as a publishing center? What are the Indian book industry's relations with other book markets around the world? How have business practices at fairs and festivals changed in the last decade and how are they likely to change further? Do book fairs still play the same role in the promotion of literature? What do India's book fairs and festivals have to offer? The aim of this paper is to consider these important questions and to map out India's path in the book trade of the 21st century.

Keywords: Publishing, Book Fairs, India

The International Journal of the Book, Volume 12, Issue 2, pp.1-15. Article: Print (Spiral Bound). Article: Electronic (PDF File; 295.189KB).

Assoc. Prof. Christine Evain

Associate Professor, Department of Communication, Foreign Languages, and Corporate Cultures, Ecole Centrale de Nantes, Nantes, France

Simon Carolan

PhD Student, Dept. of Communication, Foreign Languages & Corporate Cultures / Institut of Civil and Mechanical Engineering, Ecole Centrale de Nantes, Nantes, -, France


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