Strategies of Copyright Trading in Publising Groups in China
The research focuses on the strategies of copyright trading in publishing groups in China, the positive and negative effects of translated books to Chinese book market in the long run.
||Strategy, Copyright trading, Publishing group, Mainland China
International Journal of the Book, Volume 3, Issue 1, pp.11-18.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1015.553KB).
Presently, a one-year visiting scholar in Oxford International Center for Publishing Studies of Oxford Brookes University, Ms Liu Xin is a senior editor and copyrights manager of Henan Science & Technology Publishing House in China. During her 8 years’ career of a copyrights manager, she has met with many foreign publishers and rights managers, and has gained sound experience with cooperating with international publishers. As a senior editor she has accumulated rich experience in editing, production and marketing as well. She has made some studies about the strategic performance in copyright trading in China.Previously,she was a teacher of English for some years.
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